Handmade, not automated.
The Top Rocks SEO audit is done by hand and in detail. Lot’s of “experts” in the field use software to get a generic collection of information. We look into the fine details.
No Robots, Just SEO Audit Geniuses
A full website SEO audit is a focused practice that includes the use of various SEO audit tools, checklists, and standards to examine a website and its optimization campaign.
Find Weak Points
An SEO site audit can also be used to create lists of weak points and action items that can help overcome the observed weaknesses on the website.
An on page audit is often used to gather specific information and details needed for a company to make adjustments to their SEO campaign and get better results.
The Nitty Gritty of Our SEO Audits.
1. Creating the Right Goals
Goals dictate what we do and thus, they are an important piece of the puzzle. An SEO campaign will be structured differently if your goal is to rank for many long tail keywords vs. rank for several very competitive keywords. So what is your goal? Do you want more traffic to pages X and Y? Do you want more sales? Do you want more sales of specific low performing products?
Generic goals like “I want more traffic” or “Get me to page 1” are not incredibly useful, because they don’t necessarily do anything for your business. You may actually want more traffic to a specific product that people don’t know about because you really want sales for it. So a goal like “we want to increase sales of this new product by 50%” is a highly measurable and clear goal. Don’t worry, we can help identify the best goals for your business.
SEO is a way in which you can reach your goals. It’s not the only way. After we know the goals you want to reach, then we can approach the audit with a compass that lets us ask, how can we help achieve this goal.
2. The Full Scope of our Audits
Many agencies use a surface level auditing process that gives you some basic technical information like penalties you are currently facing, the state of your XML files, robot.txt files, site maps, tags, etc… These are great, but they don’t really give a full picture as to what is going on and what can be done to improve your page rankings.
The Top Rocks goes a mile deep into your business and looks at 80 to 90 different parameters that effect your website. In our opinion, if you don’t look at everything that can affect you, then there might be something unseen hindering your entire SEO campaign.
Here are some of the things we Analyze (the next section goes into depth with each of these):
- On-page Technical Parameters
- Content Quality
- User Experience
- Page Rank
Strategy to Help With Your SEO Audit
We love to use SEMrush and Google Analytics for keyword analysis. We use these tools to know things like which keywords will bring you the most traffic, which keywords we want to rank for next, and where we are having issues.
These tools help us make a great roadmap and they help us make micro adjustments. We can also find keywords that were not on our radar and add them into the strategy.
Another cool thing, is we start seeing long tail keywords or keyword phrases that we begin ranking for. These are great victories and they really add up! Long tail keywords might only have 50 people a month searching for them, but when you have 100 long tail keywords that your ranking for, that is an extra 5000 people a month visiting your website.
With SEO, it is always wise to take a step back, look at what we are trying to rank for, and determine what keywords are working and what are not. Sometimes we might not be ranking for a certain keyword that we are putting a lot of effort into. We want regular easy wins, and if something takes too much effort, it is usually a good idea to save it for a later time when your website authority is better.
competitive analysis is vital to any SEO campaign. SEO is primarily a metric based game. You simply want better metrics than your competition to rank higher than them. Looking at what your competition is doing, where they are getting their links from, and reverse engineering some of their tactics is a great way to beat them.
This is the platinum information in SEO, which removes a lot of the heavy lifting from strategy development.
The foundation to SEO working well is technical analysis and proper execution fixing any issues found in the analysis. If your website is loading slowly, doesn’t have a sitemap, and isn’t a responsive website, then you’re going to have a tough time ranking over your competition. Technical analysis goes a mile deeper than what’s listed above, but the point is, your website needs to be a properly structured beast.
Content Quality Analysis
No matter what you write about, your content needs to be original, clearly written in your desired language, and useful for users.
After you write something, you can have another writer read through it and make sure it makes sense and is informative. Oftentimes we know too much about what we are writing about and we get a bit of a blind eye to what we are not clearly expressing. Extra eyes on your content can help make sure there are no holes.
All of your content should be entertaining, visually appealing, and always as long as possible (without sacrificing quality).
We do a great job of going in and helping determine the quality of your content since we know what does and doesn’t work well.
User Experience Analysis
Bounce rate and time spent on site are two metrics that can really help determine if your site has a good user experience. Bounce rate is the percentage of people that land on your website and then leave without visiting another page. You want low percentages around 30% or less. If you are upwards of 80% then something is wrong. It could be that loading times are way to slow or part of the content is messed up. If there is an issue, users will see an error, hit the back button, and find a better website on google.
Using other tools like HotJar lets you see exactly what people are doing, where they are clicking, and can give you incredible insights as to how to fine tune your website.
If people aren’t spending much time on your site, then it probably isn’t that engaging. Average time spent on site is really helpful in determining if people are liking what you’re putting out.
Full Link Profile Analysis
Backlinks are the bread and butter to SEO campaigns. So you want to make sure your links are of the highest quality. We want to know how many backlinks you have, how relevant they are to your business category, what text is being used in conjunction to the links, and the type of link.
Having backlinks come from high authority websites is really important here. If the king recommends you, people are sure to pay a visit. Even the wording used by other companies in backlinks is important. We call this anchor text, and we want most of your anchor text to be your brand or websites name, and about 20% can be a mix of keywords and generic text like “click here”.
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