SEO AUDIT

Goals dictate what we do and thus, they are an important piece of the puzzle. An SEO campaign will be structured differently if your goal is to rank for many long tail keywords vs. rank for several very competitive keywords. So what is your goal? Do you want more traffic to pages X and Y? Do you want more sales? Do you want more sales of specific low performing products?

Generic goals like “I want more traffic” or “Get me to page 1” are not incredibly useful, because they don’t necessarily do anything for your business. You may actually want more traffic to a specific product that people don’t know about because you really want sales for it. So a goal like “we want to increase sales of this new product by 50%” is a highly measurable and clear goal. Don’t worry, we can help identify the best goals for your business.

SEO is a way in which you can reach your goals. It’s not the only way. After we know the goals you want to reach, then we can approach the audit with a compass that lets us ask, how can we help achieve this goal.

Many agencies use a surface level auditing process that gives you some basic technical information like penalties you are currently facing, the state of your XML files, robot.txt files, site maps, tags, etc… These are great, but they don’t really give a full picture as to what is going on and what can be done to improve your page rankings.

The Top Rocks goes a mile deep into your business and looks at 80 to 90 different parameters that effect your website. In our opinion, if you don’t look at everything that can affect you, then there might be something unseen hindering your entire SEO campaign.

Here are some of the things we Analyze (the next section goes into depth with each of these):

• Keywords
• Competition
• On-page Technical Parameters
• Content Quality
• User Experience
• Page Rank
• Linking

No matter what you write about, your content needs to be original, clearly written in your desired language, and useful for users.

After you write something, you can have another writer read through it and make sure it makes sense and is informative. Oftentimes we know too much about what we are writing about and we get a bit of a blind eye to what we are not clearly expressing. Extra eyes on your content can help make sure there are no holes.

All of your content should be entertaining, visually appealing, and always as long as possible (without sacrificing quality).

We do a great job of going in and helping determine the quality of your content since we know what does and doesn’t work well.

Bounce rate and time spent on site are two metrics that can really help determine if your site has a good user experience. Bounce rate is the percentage of people that land on your website and then leave without visiting another page. You want low percentages around 30% or less. If you are upwards of 80% then something is wrong. It could be that loading times are way to slow or part of the content is messed up. If there is an issue, users will see an error, hit the back button, and find a better website on google.

Using other tools like HotJar lets you see exactly what people are doing, where they are clicking, and can give you incredible insights as to how to fine tune your website.

If people aren’t spending much time on your site, then it probably isn’t that engaging. Average time spent on site is really helpful in determining if people are liking what you’re putting out.

Backlinks are the bread and butter to SEO campaigns. So you want to make sure your links are of the highest quality. We want to know how many backlinks you have, how relevant they are to your business category, what text is being used in conjunction to the links, and the type of link.

Having backlinks come from high authority websites is really important here. If the king recommends you, people are sure to pay a visit. Even the wording used by other companies in backlinks is important. We call this anchor text, and we want most of your anchor text to be your brand or websites name, and about 20% can be a mix of keywords and generic text like “click here”.