ON PAGE SEO HAWAII

Keyword Density refers to the number of times you use at targeted word or phrase on a web page. In the past, if you were ranking for “cat collar”, then you would simply plaster the page you are trying to rank with cat collar. These days that’s a sure way to never hit the front page.

Keyword density should be around 2% or less. The reason? Search engines are favoring natural sounding language and humans don’t need to reiterate that they are talking about cat collars every sentence. This leaves room for long tailed keywords too.

Following these guidelines will help prevent optimization penalties that many websites face.

Keyword research and keyword density are important for SEO onsite optimization, but where you use the keywords is even more important. Placing keywords in strategic places is imperative to good site structure.

Use your keywords in places like in titles, meta titles, meta descriptions, and your URL slug (the part after .com). It is also a good idea to use the keyword somewhere in the first paragraph and the very last sentence of the page.

With pages that have longer content length, it is a useful to place the keyword in some sub-headings and naturally throughout the content. Just remember to keep the total keyword density at 2% or less.

Since the amount of time a user spends on any page is an important ranking factor, your webpage and blog post layout matters for SEO. People prefer reading content that is around 47 characters in width vs. walls of small text. It is vital to have a great sub-headings structure to allow readers to skim through your content and find exactly what they are looking for. Images and video are always a great idea too.

Make sure to have these following things:

Clear pictures that are sized properly with captions, sub headings, broken up paragraphs, bullet points (when useful), and don’t be afraid to bold, highlight, or underline key information.

You want the overall layout to be as clean as possible as to not overwhelm your users and let their brains relax into the content.

Search engines use title tags in order to understand the hierarchal structure of a page. Examples of title tags are H1 (main heading), H2 (main sub heading), H3 (sub sub heading), and P (paragraph). Think of these tags as a way to illustrate your content tree to search engine crawl bots. They will read the title tags first and then organize the paragraphs below each tag in order to organize and distinguish what a page is talking about.

Meta Tags are, quite frankly, useless these days. You do want to have one or two for your page with the respective keyword, but you don’t want to have duplicates across the page. This will penalize your on-page SEO.

Pictures use alt tags and they are important. All of your pictures need to have these tags to describe what it is showing. A brief description is all you need here, just don’t spam keywords or you will be penalized.

If you read anything about SEO you will probably hear something like, “content is king”. It is true. High quality content is the most important aspect to SEO. If you think about it practically, it makes a lot of sense. We want to read something that completely answers our question, gives incredible detail, has video to help illustrate hard to understand concepts, and is entertaining. We don’t want to read mediocre content that is hard to understand and doesn’t really answer our question.

Quality content shares the following:

• A clear use of language
• Informative content that has authoritative tones
• Easy to read
• Structured in a logical way
• Original wording (copying others work will penalize you)
• link to good resources that are relevant to what is being written about
• Long word length while maintaining quality.