Real Estate SEO Sprints
We use SEO sprints to drive real estate leads in your given market
The smart choice for smart SEO
Short Term Sprints That Drive Results
Retainers and SEO… how often have you heard these 2 words together?
Since the first agencies started optimizing for search engines, we have been told that the only way to achieve results is consistent management of an SEO strategy.
What if I told you that this was a lie… Having worked at numerous agencies, we can tell you that most SEO retainers do not produce results. Often these retainers are used to keep money coming in while the team waits for rankings to come in.
We are here to tell you most SEO actions that produce results only need to be done ONCE and it’s for this reason that we changed how we do SEO. Instead of retainers, we focus on short quick sprints that can accomplish an entire year’s worth of SEO work in 12 short weeks. You shouldn’t have to pay while we wait for your site to rank!
The 3 SEO Sprints That Get Results
Sprint 1: Foundation
- Technical review & improvements
- Analytics audit & Configuration
- Full content audit
- In-depth SEO strategy
- DWY or DFY Implementation
Sprint 2: Content
- Keyword research
- Content research & strategy
- Topic identification
- SEO optimized Content briefs
- Content calendar creation
- DWY or DFY content creation
Sprint 3: Links
- Link audit & clean up
- Target link type identification
- Target page identification
- Link outreach & management
- Link acquisition & tracking
We see SEO like Real Estate Investing
How We Use Real Estate SEO
As a real estate company, it is important to view google search queries as virtual locations that real people are consistently visiting. These search locations are places your business can own.
As an SEO company we can see exactly what people are searching, the volume of those searches, and the competitiveness to place your business in front of those people searching.
This means we can quickly determine which search queries are going to be the most profitable places to rank your business. Even more, we can determine the cost to do so.
The Cost to Own a Search Location
Looking at the two examples, we can decipher what the cost to rank each one would be.
“Building for Sale Seattle” has very low competition where “Condos for Sale in Seattle” has a very high level of competition. While the first keyword only has 200 searches per month, the cost to rank to the top of the page for this would be only $3,000. Once you rank for this search location, you will begin generating leads each month and make your money back.
“Condos for Sale in Seattle” on the other hand has a high volume of traffic, but it is fiercely competitive meaning it would require a large sum of money to do all the work to outrank the competition. This cost for some businesses is doable and for others it is not.
Finding the Right Fit is Key
Similar to real estate, you often know generally what you want, but the exact details like the precise location is a bit more of a variable.
Oftentimes we can snuff out holes in the search results and find relevant search queries that are more suitable to rank for, and within your budget.
In this example, we found that there are rank-able condo related keywords near Seattle in Kent, where many people are searching regularly, but the competition and cost to rank is lower.
When we build a strategy we may find hundreds of relevant keywords to rank for that are suitable for your business. This gives us flexibility when determining what to rank for.
Once we Rank you, Own the Location
Once we achieve ranking for this page, your business essentially owns this location. The upkeep to maintain rankings is minimal and often requires no work to maintain, meaning your business can reap the benefits of having constant traffic coming to your site for this high intent KW.
From there the goal is to make sure your website converts customers by making the landing page a lead generation tool.
As this page becomes profitable, we push forward and begin buying up additional locations in search that suit your business. Which ends up looking like this…
Start a campaign >
Ready to get placed on google where people are searching> —>
Our Results
The following results are from a company called Levin Rinke Realty, based out of Pensacola Florida.
IT’S TIME TO KICK SOME BUTT…
READY TO MAKE YOUR BUSINESS GROW?